Desafio: mobilar, decorar e equipar 11 apartamentos para arrendamento turístico em 2 meses.
Objectivos: Diferenciação e atractividade com com vista a maximizar rendimento.
Conceito: Soulmade. Feel Portugal.
A identidade do projecto e o ambiente de decoração nasceu da localização do projecto: as Olarias que aqui se começaram a fixar no séc XV e que deram origem ao nome actual. A ideia inicial foi utilizar artesanato,marcas e design português e re-utilizar alguns materiais existentes no local de forma a criar uma identidade e alma lusa sem cair no tradicional e ícones típicos de Lisboa.
11 new apartments designed by ARX architects and managed by Maison au Portugal.
Home Staging Factory has been appointed to fully decorate, refurbished and equipped all the apartments for short term rental.
The briefing was to make them comfortable and attractive, inspired by Fado music and Lisbon icon’s yet with a low budget.
Home Staging Factory decided not to use the typical symbols as Lisbon yellow tramway, neither the sardine nor Fado in its traditional way.
HSF advise the client it would be to traditional and the apartments would stand out from the crowd as everybody uses the Lisbon symbols.
To emphasize the Portuguese Soul we would rather use Portuguese artisans and materials and we would ask some Portuguese designers to make exclusive Fado illustrations for the walls.
The project has been development and produced in two months.